Yahoo! Is Really Getting Serious About Mobile Search

Last week, Yahoo! proudly announced that their mobile search service (downloadable application) called OneSearch was now available on more than 85% of US phones.

In the meantime, they also wanted to show everyone how good OneSearch was, by comparing it with Google. A report called “Dare to Compare” is linked from their homepage and is available there .

After showing off its new mobile search engine, Yahoo! now announces the launch of its Mobile Publish Services, “a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones”. These services will be available on this website (nothing there yet).

This is good news for advertisers wanting to reach more customers through mobile devices.

Here are the new services that publishers will have access to in the 2nd quarter of 2007 and in 19 countries:

Yahoo! Mobile Ad Network

The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.

Yahoo! Mobile Content Engine

The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!’s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.

Yahoo! Mobile Media Directory

The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.

Let’s break these walled gardens! Yahoo will now allow users to search for mobile content outside of their operator’s Wap portal.

Yahoo! Mobile Site Submit

The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.

I don’t know what they mean with “tags”. Maybe they will allow people to submit XML feeds of their content, with something similar to Google Base.

With all these new services, Yahoo! is really showing everyone that they’re serious about mobile search. Google might be very quiet at the moment, but you can expect them to get more aggressive as well in the next few months.

Google’s K-1 Report Reveals a Few Mobile Search Tidbits

Via John Battelle’s blog, I’ve learned that Google filled its K1-form this week. I wanted to see what Google had to say about Mobile Search in this report and found a few interesing tidbits.

Obviously, Google is underling the fact that mobile phones represents a fundamental development platform:

Mobile phones are a fundamental development platform for us. Many people around the world have their first experience of the internet—and Google—on their mobile phones. We have continued to invest in improving mobile search and have introduced applications that allow users to access search, email, maps, directions and satellite imagery through their mobile devices.

About “the first experience of internet on mobile phones”, this is one of the reasons why Google is trying to expand in third-world countries, where people have access to mobile phones but not to computers. For example, they are willing to buy Portugal Telecom in order to gain users in former five Portugese colonies such as Angola or Cape Verde.

Regarding mobile search ads, Google reports that they have been testing ad placements, but don’t really explain what they have planned for the future. I know that Google Adwords for mobile is live in the US, France, UK, and Germany but am not sure about other countries where it’s (or will be) available.

Hey Yahoo and Live: My Site Already Links to Its Mobile Version, So Please Don’t Transcode It!

When you are using a traditional search engine on your mobile, it will transcode the pages automatically so that it can be displayed properly on your browser. This is done by using proxies. Google, Yahoo!, and Live Search are all providing this functionality. For example, if you use Google on your mobile, and choose to see “Web Results”, the page you’ll be viewing will look like this.

If you do have a mobile friendly version of your site, you can tell Google and others search engines not to transcode your page and to direct users to your mobile site instead.

This can be achieved by simply adding this link element in the head of your pages:

<link rel=“alternate” media=“handheld” href=“http://www.yourmobilesite.com/” />

Now, while Google does follow this link and skip the transcoding, I’ve noticed that Yahoo! and Live are behaving differently. For example, if you use Live Search on your mobile, all the results will be showed from a proxy server ( notice that urls start with http://mobrender.com/proxy.aspx?s.) whether you’ve specified a link to the mobile version of your site or not.

What annoys me is that some sites that I manage do have the link element to their mobile versions, but both Live Search and Yahoo aren’t supporting that. Instead, they will force the transcoding. I’ve tested that with many handsets, either XHTML or WML capable, but it was always the same. I’ve notified Yahoo! about this problem but they haven’t got back to me yet. I will also let Microsoft know about that. If you know of other ways to tell them not to use transcoding proxies, please let me know.

UPDATE: (03/06/07) I’ve received a response from someone at Yahoo! who told me that they are investigating this issue.

Email Tagging

I love tags, not the blog tags for services such as Technorati (which I’ll never use), but those like the ones used to save pages with Delicious.

Today, while searching an email in Outlook and realizing how painful it can be, I wonder if an email tagging service already exists, but didn’t found any. Wouldn’t be nice to have a delicious like service for Outlook and similar email applications? Or if you know a plug-in that already does that for Outlook, let me know!

Health care is high-priced, that’s why certain patients cannot order the medicines they need. Currently more than quoter of men aged 40 to 70 reported some degree of erectile difficulties. Of course most popular is Viagra. What about sexual dysfunctions and “questo link“? What is the most momentous information you have to study about “”? The very significant point you need look for is “”. A scientific research found that just 14 percent of patients taking Wellbutrin told about sexual dysfunction. If you get any prescription drugs like Viagra, check with a physician that they are healthy to take with your other remedies. Do not give Viagra or any medicament to anyone under 18 years old without medical advice.

Medio Bigger Than Google in The US? I think so.

In this week’s Businessweek article about  Mobile Search, they mentionned a survey from M:Metrics that estimated the number of people using Google Mobile in the US to be 4.75 Million in the fourth quarter of 2006, while Yahoo! has around 3.6 million.

The article also cites Bryan Lent, CEO of the growing mobile search company Medio Systems, claiming that they have more users in the US than Google. It might be hard to believe but I think this is absolutely possible.

In the US, Medio is powering Verizon and T-Mobile. Verizon has 59.1 million users, and T-Mobile has 25 million, as of december 2006. That represents a potential user base of 84.1 million for Medio. If 10% of both mobile operators’s users (and I think I’m being pessimistic with this percentage) use search on their portal, that makes 8.41 million users for Medio in the US, that is, twice more users than Google Mobile.

Mobile giants plot secret rival to Google – Yeah right…

Do you remember the Telegraph article a few weeks back saying that some of the EU’s biggest telecom companies aimed to create a giant mobile search engine to challenge Google?

Europe’s biggest telecoms groups are aiming to create a mobile phone search engine that could challenge Yahoo! and Google, the US giants.

Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and one American network, Cingular, are among the companies that will come together for secret, high-level talks at the mobile industry’s biggest annual trade show in Barcelona next week.

They were supposed to meet at 3GSM and talk about it but no announcement about this has been made. Either it was a really secret talk, or it was just a big rumor, as Ajit from Open Gardens rightly thinks. My current colleagues who have been working with mobile operators for years were saying that these guys weren’t really good at creating consortiums, so this kind of project was (or is) not likely to happen.
Anyway, the battle for mobile search is on, let’s see who will win…