….and how to make sure the links you buy pass value (yes, I mean PageRank).

Beware guys, Matt Cutts has warned people that links sold by V7N network are against their guidelines. Yeah, we know it Matt. But I’m sorry, as long as Google will give that much power to links, I don’t think the big companies out there will give up chasing PageRank. They are realizing that SEO is bringing them the best ROI they ever experienced, and they prefer to take the risk rather that spending millions in traditional marketing, or in AdWords…

So yes, it’s true that Google is good at idenfying paid links and it doesn’t take them long to stop the link juice that the selling page/site used to pass.

Now, it’s not that I’m encouraging people to buy links, but if you have no other choice, or if you’re too lazy, here are a few tips to get links that are undectable and to make sure they’re passing value (PR):

1. Make Private Deals:

Get links directly from the site owner. The best it to get links from niche sites, you often find popular sites that don’t already sell links and that have a nice PageRank, these are golden partners.

2. Buy Presell Pages:

Sitewide links suck. Always try to ask your link partner to host a page dedicated to you. Provide him with a page that you’ve written in which you’ll plug links. Then, tell the site’s owner to link this page “only” from the homepage. Within a few months this page will get a nice PageRank and all the pages you’ve linked to will benefit from that.

3. Prefer links inside paragraphs:

Avoid orphan links. Links inside a paragraph look more natural than sitewide links.

4. Use a test page before buying your link:

Many people are buying links without knowing if they are for sure helping them. How one can be sure that a link is passing value? I will share a little trick with you.

Before spending hundreds of dollars per month to get a link from a site, ask the site owner to link to a random page you’d have created to test its link juice. Let’s say you have a website www.domain.com, create a random page, ie xhssjls.html, in which you put in some random content. DO NOT link to this page from your website. This page should be virgin of any link!!! Ask your potential link partner (and only him!) to link to that page (www.domain.com/xhssjls.html). Then wait a few days and see if Google indexes the page. If it’s indexed, that’s already a good sign.

Then wait another couple of weeks and use a PageRank checker tool or the Google Toolbar to see if the page (www.domain.com/xhssjls.html) has gained PR. If that’s the case, it probably means your partner’s site is passing PageRank and is not “penalized” by Google…