According to an article from ZDNet, Google is about to launch a fee-based support for those who are using their Web Analytics solutions: Google Analytics.
They are partnering with a Seattle based company called: Zaaz, a web analytics agency, to provide support to the “lucky” (?) ones who are using Analytics.
From Zaaz Web Site:
Google Analytics is a powerful standalone tool, but today marketers are seeking more – they need help in understanding how to decipher and more effectively use web analytics to identify opportunities for improvement and act on the findings. We are pleased to partner with Google to provide our comprehensive range of services to their enterprise Google Analytics clients.
Their services include:
- Accuracy audits and data collection best practices
- Goals definition, key metrics and scorecard creation
- ROI monetization and forecasting models
- Attitudinal, behavioral and competitive analysis
- Site optimization, A/B and multivariate testing
- Business user training and consulting
It looks good to me, but I think that kind of partnership can represent a threat for other Web Development companies who would not have been referred by Google. Companies for who Web Analytics is new, would not hesitate a second in choosing a company to help them analyze their figures, they will trust Google.
For those who are still willing to try Google Analytics, they promised to send out more invitations, the last ones were sent on January 19th:
Today, we sent out another batch of invitations to many of you who expressed interest in a Google Analytics account. If you have not received an invitation, please continue to be patient. Although we are adding system capacity every day, the demand for Google Analytics accounts still outpaces our ability to add resources. We are working hard and will continue to send out invitations as frequently as we can.
What do you think about Google Analytics by the way? Our company received an invitation but I didn’t give it a try yet.