When you write your title tags, do you have the users in mind or just the robots?

While it’s important to write relevant title tags for SEO reasons, we should make sure our title tags are going to catch the users’ eyes and incite them to click on your site. Just like using call-to-actions text ads in Pay-Per-Click advertising, we can use this technique in the organic results. Because users are not robots, they should be treated differently, a robot won’t buy your products, a user can and you should make sure you write titles that can motivate their behavior.

Link titles on search engine listings are your most important element: because they are underlined and use a different color than the rest of the result, they are the main draw to get people to click on your link.

For example, if you are an electronics store and your advantage comparing to your competitors is your low prices, instead of writing something like:

Electronics: MP3 players, computers, cameras, home theaters and more!

You could write something like:

Consumer Electronics: Lowest Prices on All Electronics Since 1998

If you want to be more “aggressive”, you can even write words such as “click here” like WeBuildPages does:

If you want to rank higher, click here. Internet marketing …
We Build Pages is an Internet Marketing Company providing SEO Services. About Us – Home Page – Site Map – Contact We Build Pages …
www.webuildpages.com/ – 30k

In the mean time, you could also optimize your description and include call-to-action words and maybe promotional words.