One of the most respected SEOs, Aaron Wall, the famous author of SEO Book, has been interviewed recently by Lee Odden, President of TopRank Online Marketing.

He comments about the recent purchase of Threadwatch , the famous Internet Marketing discussion site/blog. The guy really impresses me, he really seems to be both a good SEO and a very skilled business man.

The most interesting question in the interview is :

“What do you think has been the biggest change this year affecting SEO or SEM?
”

when Aaron replies:

“Duplicate content filters and the reemergence of natural links. Seems to me all the blogs and whatnot make it to where a good viral marketer will typically be able to outperform most strictly search marketers. Search marketing is becoming more about traditional marketing. “

We can’t argue on this point. After the big chaos that Google created with Jagger, it’s obvious that most of the SEOs have to calm down a little bit on PageRank, reciprocal links and all kind of obsolete techniques and focus more on “traditional marketing”.

To set you apart from the crowd, you now need to create interesting content for your visitors, which will make it linkable. It’s quite easy to retain the attention of your visitors by writing articles that really touch to them.

For example, if you are in the debt market, you can write dozens of articles to help people make better choice regarding their debt problems, and also explain them how the solutions that you offer can relieve them. If you really create that kind of trust with your visitors, you can be sure that you will convert more of them and also have more people who will link to your site.

Aaron also speaks about “the trouble spots” he sees for search marketers:

“MarketingSherpa recently reported that affiliate marketing commissions this year will be greater than the amount spent on search marketing, and about 89% of what is spent on search marketing goes to the paid (non organic) side. To me that means that if you have an SEO service business model you really need to focus on keeping costs uber low or build a hell of a brand so you can charge out the nose. Otherwise your better off creating content for contextual ads and affiliate programs. “

That’s what most of the people have been talking about recently, it seems that you can make a living with affiliate programs with the increasing number of companies spending money on that kind of marketing.