How can you differentiate from a competitor in order to gain more market share? Sometimes, a company can take a pricing decision that can boost its sales but also generate a positive response amongst their customers.

A good example is Yahoo and IBM who just announced that they teamed up in order to provide a free enterprise search tool.  Their goal was to develop an enterprise search tool for companies that don’t have the budget to buy a solution such as Google’s Enterprise Solutions (with Mini for small businesses, and Google Search Appliance for medium and large ones), Fast, or any other paid search tool.

Besides being free, Yahoo and IBM solution, called IBM OmniFind Yahoo! Edition has got some excellent features:

• Indexes up to 500,000 documents and over 200 file types in 30 different languages.

• Customizable search results interface

• Add new synonyms.

• Create your own featured links.

You couldn’t even get those features for $1995 with Google Mini 🙂 More information about IMB Omnifind Yahoo! Edition (maybe they should get a shorter name…) can be found here.