Peggy Anne Salz, publisher of MSearchGroove has been writing a whitepaper about Mobile Advertising, which is now available for download.

This paper aims to help companies understand how to run mobile advertising campaigns, Peggy provides case studies of 3 campaigns she’s made: Google Mobile Adwords, Decktrade, and Mo’Jiva.

In this paper, you’ll learn how to launch a campaign, optimize it, and how to track your results. Peggy used two mobile analytics solutions: Bango Analytics and AdMob Analytics. She compares the two solutions and outlines the features of each.

The guide has been written for people new to mobile advertising but can also be interesting for people already running mobile ad campaigns.

To download the whitepaper, head over to Bango.