According to this article from AuctionBytes, Alibaba, the famous chinese trading site, will be present at the next SES event in Nanjing, China. Jack Ma, who is CEO of Alibaba but also Yahoo! China, is known for being one of the most revered entrepreneurs in China, and certainly seen as one of the best Internet marketers in this country.

I’m sure Jack Ma is going to give great advice and share his experience with the SEO that has been applied for alibaba.com.

If you ever looked to buy products online or just to find information, you probably happened to find a page from alibaba.com in the SERPS of Google, Yahoo, or MSN. I personally did.

The reason behind that is that their site is just well optimized, and their thousands of pages are all search engine friendly. I’ve noticed the SEO efforts implemented into this site the first time I saw it.

For example, if you look at the homepage, you’ll first notice how usable and clean the site is. The main products categories links are displayed on the main section of the page. The featured products section is also a nice way to link to inner pages: they use relevant anchor texts and optimized title tags (short and focused on their keywords only).

The Resources box on the right is also a great way to add “fresh content” to the home page and also link to relevant information for their visitors.
If you navigate through their product pages, you can aslo notice the use of header tags (check out the source code, they use H2 tags) for products names (for example for the product “Sell Blood Easy Pass”), but also title attributes for people who use screen readers (something that their main competitor Ebay doesn’t do yet).

If you click on a product, it will open a new window, with again, a very nice title tag, short and keyword targeted.

You can also note the use of clean urls, without any dynamic variables.

I hope Jack Ma is going to give people more information about their own experience with Search Engine Optimization over at SES Nanjing. If you have the chance to hear him, please try to share your experience with with me.