MSEARCHGROOVE.com is the newest venture from Peggy Anne Salz, author of the industry’s first comprehensive (220+ pages) report on mobile search and content discovery. Living up to its strapline: “At the intersection of content and context”, Peggy’s site – formally launched in May – is fast becoming the industry’s premiere thinking space to discuss and debate mobile search, personalization, recommendation, targeted mobile advertising, and social networking.

The site also features primary research, analysis, interviews, and podcasts showcasing the companies and technologies just
coming out of stealth mode to have a profound impact on the industry.

Be sure to check out their great article about Google on Vodafone Live! Netherlands, the first Vodafone portal in Europe to unveil this search engine.